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Value-Added Selling Public Seminar(Page 3) Value-Added Selling TacticsEffective salespeople know how to sell and how to think about selling. In this how-to module, we teach the group how to plan, execute the value added sales call, and evaluate their efforts. · Pre-call planning · The Value Added Sales Call · Resolving objections · Post-call Review · Practice role plays Hi-Level Value-Added SellingEighty percent of High-Level Decision Makers (HLDM) are involved in major sales; yet, fewer than ten percent of salespeople feel comfortable selling to these HLDMs. In this module, we teach the group how to initiate contact and sell to the HLDM. · What is Hi-Level Value-Added Selling? · Why salespeople fail to call at the top · Who is the High-Level Decision Maker? · Gaining access to the HLDM · Thinking style and priorities for the HLDM · Reducing distance between the salesperson and the HLDM · How to make the HLDM sales call Closing ModuleTransfer of skills depends on attendees understanding how to use these ideas when they leave the seminar and go back into their sales territories. · Course recap · Usage and application tips · Action plans
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