Bookwatch Review for tom reilly's How to Sell and Manage in Tough Times and Tough Markets

In rough times, approximately 25% of businesses fail, 70% survive, and 5% thrive. Since 1854, the United States has had thirty-two economic downturns, and all signs indicate that the cyclical economy is here to stay. Marketing expert Tom Reilly's How to Sell and Manage in Tough Times and Tough Markets is a sobering, critical appraisal of how to become part of the 5% that thrives during the inevitable downturns of the market, and how to best adapt to a cyclical economy rather than be crushed whenever it rolls over you. Practical, self-reliant advice to help executives focus on finding a solution rather than worry about blame fills How to Sell and Manage in Tough Times and Tough Markets. Very strongly recommended for any entrepreneurs, salespeople, and corporate managers, who plan to profitably stay in business.

The Bookwatch, November 2001

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