Value-Added Selling

Sell Value . . . Not Price!

Value-Added Selling is a content-rich message of hope. The highly-effective training model encourages salespeople to embrace the value added philosophy at the outset of the program and approach the strategies and tactics of Value-Added Selling with an open mind. This customer-oriented sales philosophy is a breath of fresh air for all salespeople. Our message is simple yet inspirational: “You can compete successfully at the highest levels in an industry without being the cheapest.”

Topics Covered in This Program:

Becoming a value-added salesperson;
Developing an in-depth understanding of your company’s value added;
Understanding what customers really want from sellers;
Identifying and fully penetrating value added target accounts;
Defining value in customer terms;
Creating a positive sense of urgency for action;
Differentiating your value added solution;
Presenting a compelling argument for your value added;
Re-creating value added for your customers
Getting credit for your value added with existing customers;
Building stronger relationships with customers;
Increasing business with current accounts;

The Bottom Line:

Your salespeople will sell more profitably
Their self-confidence increases as they learn to control the sales process.
They will think, plan, and execute more strategically and professionally.

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