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The Privilege To Serve by Tom Reilly, author, VALUE-ADDED SELLING (McGraw-Hill) "I don't know what your destiny will be, but one thing I know: The only ones among you who will be really happy are those who have sought and found how to serve." (Albert Schweitzer) This quote reminds me of our mission in sales: Seek ways to make a difference, not just a deal. If our primary focus is to make a difference and not just a deal, we will have all the deals we can handle. Professional selling is more than a transaction. We are contracting with customers to provide them with solutions that will help them accomplish a goal. We may sell products but we serve people. When we view selling as helping others succeed, we hold ourselves and our companies to a higher standard of excellence. Value Added Salespeople understand that selling is more than a transaction. It is a helping profession. Customer service then must be more than a department, it must be an attitude that everyone in the company embraces. The beautiful irony of business is that when we put serving above the sale we enjoy plenty of sales. Profit follows performance. We must perform before we can capture the profit. As you approach your customers today and tomorrow, do so with the mission to serve them. Ask yourself this question, "How do I bring value to the customer today with my service?" |
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