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Whitepaper on Customer Messaging Must have Adobe Reader 8.0
or greater - Free Download Below
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BE AN
ORDER MAKER, NOT AN ORDER TAKER!
By Tom Reilly
Are you an order taker or an order maker? It depends on whether you are more
reactive or proactive in your sales approach.
-Proactive salespeople create opportunities; reactive salespeople wait for
customers to offer an opportunity.
-Proactive salespeople anticipate and act in advance; reactive salespeople wait
and see.
-Proactive salespeople are selective in the business they pursue; reactive
salespeople must take whatever business comes their way.
-Proactive salespeople run their territories; reactive salespeople let their
territories run them.
-Proactive salespeople take new ideas to customers; reactive salespeople wait
for customers to ask for new ideas.
-Proactive salespeople preempt price objections with value added; reactive
salespeople wait for price to become an issue.
-Proactive salespeople study on their own; reactive salespeople wait for their
companies to provide training.
-Proactive salespeople invest in the tools of their trade that will help them
succeed; reactive salespeople wait for their companies to supply these tools for
them.
If you want to become an order maker, you must become more proactive in your
sales approach. Being proactive means doing all those things that will make you
successful without your boss telling you to do them.
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