Have you hugged your customer lately?

Have you told ‘em that you care?

Have you reached out boldly . . .

And said, “We know you're there”?

What have you said?

What have you done?

How have you hugged ‘em

And said, “You’re number one”?

In a crazy, mixed-up, me-first world

Where greed is the game to play,

Have you hugged your customer lately

And said, “In our book you’re ok”?

When the well is dry,

And your hopes are low,

And your business has gone to pot . . .

You don’t have to look far,

Just beyond your nose,

‘Cause you’ve hugged your customer not.

Have you taken ‘em for granted,

Expecting to rule the roost?

Or have you hugged ‘em fondly

And given your sales a boost?

Because I follow this simple rule.

If I want to succeed and make my mark

I just live like a huggin’ fool.

I’m a hugger, a plugger, and a big-league slugger