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Whitepaper on Customer Messaging Must have Adobe Reader 8.0 or greater - Free Download Below
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How To Save Time and Close More Sales
By Tom Reilly, the guy who wrote the book on Value-Added Selling

If you are reading this, you have confirmed the power of the double benefit—save time and close more sales. This closely guarded secret of headline editors is what causes you to read more. Dale Carnegie sold many books with the title, How To Win Friends and Influence People. You can use this persuasion tactic in your sales presentation to get the buyer's attention and drive home your message. Think "double." For example,

How to achieve higher quality at a lower cost (not price!)

Increase productivity and create a safe work environment

Boost sales and increase profit

You can mix benefits—achievement and avoidance. For example,

Increase quality and avoid costly mistakes

Save time and eliminate waste

Make your job easier and lower risk

The real power of the double benefit comes from your viewing your solution from the buyer's point of view. Make a list of your benefits and test which combination packs more power and drives home your point better. When you do this, you will close more and save time.

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