|
Home Page
The Company
Tom Reilly
Books & CD's
Training
Programs
Public Seminars
Articles
Articles from
Sales Bytes
Order Form
Contact Us
Bibliography
Tough
Times Report
Links
| |
TOM
REILLY’S PRICE PRECEPTS
-
Someone else’s opinion does not make your price too high; it’s simply
their opinion.
-
Just because someone raises a price objection doesn’t mean you must lower
your price.
-
No one cuts your price; you alone do that. Your competition may cut their
price, but only you can cut your price.
-
When the competition does something stupid with their price, don’t
compound their mistake with your own.
-
What goes up must come down. Newton said that. But, he didn’t say that
what goes down must come up. If you cut the price, it is not coming up. That’s
Reilly’s Law of Gravity.
-
“Random acts of discounting” is like death by a thousand knife cuts.
-
Whoever is better prepared for the price negotiation emerges victorious.
-
Never assume your price is too high; maybe, the buyer’s expectations are
too low.
-
Never assume your price is too high; maybe, the competition is just
stupid.
-
Never assume your price is too high; maybe, the buyer is lying to you.
Excerpted from Tom Reilly’s book, Crush Price
Objections (Motivation Press)
Back to the Sales Bytes Article List
|