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Crush Price Objections  Hold the Line on Prices!

Price resistance is the dominant objection salespeople encounter on a daily basis. Crush Price Objections is designed to offer salespeople immediate relief from this problem. This how-to, practical, street-smart program teaches salespeople how to persist when buyers resist. Our three-step training approach facilitates skills transfer: preparing to sell in a price-sensitive market, avoiding price resistance, and responding effectively to price objections. We offer this program from half-day to two-day in-house and public seminars.

Topics Covered in This Program:

  • Seventeen negative attitudes salespeople hold about price objections;

  • Building your commitment for selling at higher prices;

  • How to spot the price shopper;

  • Twelve things buyers want from suppliers;

  • Price objections are self-inflicted wounds;

  • Consequences of being a price seller;

  • Three call preparation questions;

  • Creating nine selling tools that help you sell at higher prices;

  • Seven secrets of buyer motivation;

  • Forty-eight questions that help buyers quit thinking about a cheap price;

  • How to C-A-P-T-U-R-E™ the business;

  • Nine rules for presenting price;

  • Thirty-eight response strategies for price objections;

  • Eight ways to negotiate higher prices.

The Bottom Line:

  • Your salespeople will learn how to present your price more confidently.

  • They will outsell the competition.

  • They will negotiate better deals.

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